CHAPTER 01 · THE QUIET LEAK
Your business may be losing money while you are busy working.
A customer calls during a meeting. Another sends a message after closing. Someone else asks for a quote while your team is serving the people already in front of them. Their interest is real—but it does not wait forever.Businesses responding within an hour were nearly seven times more likely to qualify an online lead than those responding just one hour later.
Harvard Business Review research, 2011